Now open new Beer Point pub

Advertising Agency: Kinograf, Kiev, Ukraine
Creative Director: Vitaliy Kokoshko
Art Director: Anna Timkov
Copywriter: Oleg Kiselitsa, Konstantin Chernyh
Illustrator: Elene Burkovskaya (Pautinka)
Photographer: Alexander Zadiraka
Published: July 2010

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Now open new Beer Point pub

Advertising Agency: Kinograf, Kiev, Ukraine
Creative Director: Vitaliy Kokoshko
Art Director: Anna Timkov
Copywriter: Oleg Kiselitsa, Konstantin Chernyh
Illustrator: Elene Burkovskaya (Pautinka)
Photographer: Alexander Zadiraka
Published: July 2010

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Now open new Beer Point pub

Advertising Agency: Kinograf, Kiev, Ukraine
Creative Director: Vitaliy Kokoshko
Art Director: Anna Timkov
Copywriter: Oleg Kiselitsa, Konstantin Chernyh
Illustrator: Elene Burkovskaya (Pautinka)
Photographer: Alexander Zadiraka
Published: July 2010

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Hyundai’s vehicles have come a long way. Once known for being merely affordable but not necessarily of superior quality, they now are stylish, reliable and award-winning cars. To reinforce the launch of the redesigned Hyundai Sonata, we used the look of an iconic print ad from the past and tailored it to Hyundai’s message - that we make our cars differently than we used to.

Advertising Agency: Innocean Worldwide Canada, Toronto, Canada
Creative Director: Gary Westgate
Art Director: Noel Fenn
Copywriter: Danielle Haythorne
Published: September 2010

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‘When you produce 50 scripts for one shoot you are diminishing the value of the work. It becomes a commodity – easily created, easily discarded. Most of the scripts fail at an internal audit – binned even before they reach a client. This is an incredible waste of our talents – it’s dispiriting and inefficient.

‘Often we require several campaigns because we don’t have a singular creative strategy. We have too many catch-all propositions that need creative work to sort out the strategy. The classic procedure is to agree the ‘what’ of the brief with the client and then to expect an original ‘how’ from the Creative Department. We believe that advertising is a development process not a selection process.

‘Perhaps the most insidious result of this catch-all approach is that it destroys our self-confidence. Since we cannot present three ideas with equal conviction we present none of them with real passion. Most of us are at our most persuasive when we are most convinced – I believe we can only fall in love with one proposal at a time.

‘We need better progressing, better timing, better briefs, better work, better salesmanship.

‘The alternative is unthinkable. A giant ad factory where quantity is more important than quality.

‘Hands up who wants to work there.’

David Abbott, 20th April 1994.

Why wake up in the mornings? The team I have dedicated my life to gets knocked out in the group phase.
It's a sport to be a sports fan.
Veikkaaj

Advertising Agency: hasan&partners, Helsinki, Finland
Creative Director: Anssi Järvinen
Art Director: Mikael Nemeschansky
Copywriter: Lasse Paasto
Illustrator: andrey gordeev
Additional credits: Mikko Osanen
Published: June 2010

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Am I normal? I still feel tremendous joy after months of celebrating the championship.
It's a sport to be a sports fan.
Veikkaaj

Advertising Agency: hasan&partners, Helsinki, Finland
Creative Director: Anssi Järvinen
Art Director: Mikael Nemeschansky
Copywriter: Lasse Paasto
Illustrator: andrey gordeev
Additional credits: Mikko Osanen
Published: June 2010

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My daughter´s wedding is going to take place on  the same day as the World Cup finals. I could  take care of the mandatory obligations in the first half, but is it enough?
It's a sport to be a sports fan.
Veikkaaja

Advertising Agency: hasan&partners, Helsinki, Finland
Creative Director: Anssi Järvinen
Art Director: Mikael Nemeschansky
Copywriter: Lasse Paasto
Illustrator: andrey gordeev
Additional credits: Mikko Osanen
Published: June 2010

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Advertising Agency: Nikotin, Pune, India
Creative Director / Copywriter: Nitin Adake
Art Directors: Nitin Adake, Nikhil Kukalwar
Illustrators: Nitin Adake, Nikhil Kukalwar, Rishikesh Deshpande
Published: August 2010

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Advertising Agency: Nikotin, Pune, India
Creative Director / Copywriter: Nitin Adake
Art Directors: Nitin Adake, Nikhil Kukalwar
Illustrators: Nitin Adake, Nikhil Kukalwar, Rishikesh Deshpande
Published: August 2010

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Advertising Agency: Nikotin, Pune, India
Creative Director / Copywriter: Nitin Adake
Art Directors: Nitin Adake, Nikhil Kukalwar
Illustrators: Nitin Adake, Nikhil Kukalwar, Rishikesh Deshpande
Published: August 2010

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You've got to do something new.

Advertising Agency: TBWA, Zurich, Switzerland
Creative Director: Frederick Rossmann
Art Directors: Frederick Rossmann, Aimara Burckhardt, Virginia Waldburger
Copywriter: Natasa Maricic
Photographer: Siro Micheroli
Account Director: Dominik Woodtli
Published: September 2010

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You've got to do something new.

Advertising Agency: TBWA, Zurich, Switzerland
Creative Director: Frederick Rossmann
Art Directors: Frederick Rossmann, Aimara Burckhardt, Virginia Waldburger
Copywriter: Natasa Maricic
Photographer: Siro Micheroli
Account Director: Dominik Woodtli
Published: September 2010

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You've got to do something new.

Advertising Agency: TBWA, Zurich, Switzerland
Creative Director: Frederick Rossmann
Art Directors: Frederick Rossmann, Aimara Burckhardt, Virginia Waldburger
Copywriter: Natasa Maricic
Photographer: Siro Micheroli
Account Director: Dominik Woodtli
Published: September 2010

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Show the world your real face.
On Sept. 18th, turn off your mobile device and get some real facetime

Advertising Agency: Digo, USA
CEO / Chief Creative Officer: Mark DiMassimo

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Show the world your real face.
On Sept. 18th, turn off your mobile device and get some real facetime

Advertising Agency: Digo, USA
CEO / Chief Creative Officer: Mark DiMassimo

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Show the world your real face.
On Sept. 18th, turn off your mobile device and get some real facetime

The Offlining, Inc. (www.offlininginc.com) initiative highlights America's ever-growing addiction to technology. Since its Father's Day launch, well over 10,000 people have taken the Offlining pledge to have No Device Dinners with their families. The co-founders — dynamic marketing duo, Mark DiMassimo and Eric Yaverbaum, who took a stance on "Lying in Advertising" for their Tappening campaign (to make tap water cool) — are now fearlessly treading into the territory of… "Religion in Advertising".

Advertising Agency: Digo, USA
CEO / Chief Creative Officer: Mark DiMassimo

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Following a trailer airing over the summer on major networks, TBWA\Chiat\Day New York released its latest short film for Absolut this week titled Lemon Drop. The main character of the film, also named Lemon Drop, is played by Ali Larter of the NBC show Heroes and the movie series Resident Evil. Her character for the Absolut film was based on a Lemon Drop cocktail which is both sweet and sour, and the plot which never takes itself too seriously revolves around her using both sides of her personality to solve a caper involving missing kittens, an evil crooner, and a set of mysterious vials. The highly stylized film was directed by Traktor and can be seen at lemondrop-movie.com where it is accompanied by a downloadable movie poster and wallpaper. The film also stars Martin ‘Sensei’ Kove of the original Karate Kid.

Watch the 30 second TV Spot and the 10 minute Film.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Executive Producers: Mark Figliulo, Matt Bijarchi
Creative Directors: Alisa Sengel Wixom, Kris Wixom
Copywriters: Alisa Sengel Wixom, Kris Wixom
Director: Traktor
Producer: Rani Melendez
Production Director: Robert Valdes
Agency Producer: Julia Menassa
Director of Photography: Christopher Doyle H.K.S.C
Editor: Rick Russell
Music Design: Jesper Gadeberg
Production Company: Traktor
Sound Design: T Terressa Tate
Effects: Motion Picture Company
Motion Graphics: Kalimera
Costume Designer: B Akerlund
Production Design: Tom Hartman

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I think I’ve worked at around fifteen agencies over the last year or so, so I think it’s about time I rated them on the most important criteria: lavs and lunch.

Rather than go through them all, I thought it would more gentlemanly only to mention the best bits:

The best loos: this is a toss-up between Grey London and JWT. The first round of judging eliminated any where you are able to hear anyone else going through their motions (particularly on Friday morning after a Thursday on the beerz). There were also marks off for those with a dog-eared copy of Metro or Shortlist. I believe that in the era of the smartphone, those who require on-pan entertainment should play Angry Birds or Bejeweled with the sound off.

The winner, by a short turd is JWT for having a good, swanky set of loos at both ends of each floor. I would also add that their shower policy is second to none: big towels and soap provided by the agency and a good roomy, clean shower. Special mention goes to Saatchi and Saatchi, which has two fancy loos with Dyson hand dryers (I won’t mention its location. Popularity means a greater likelihood of a locked door just when you’re getting the turtle’s head).

Lunch: I have simple tastes, which are amply catered for by EAT. Fortunately there is a branch on literally every single street in London, sometimes nine or ten. However, I am a big fan of this new craze for burritos, and excellent examples can be found at Grey (the van behind the agency), Saatchi and Saatchi (Benito’s Hat, which also has Margaritas Happy Hour on Friday at 5), Anomaly (can’t remember the name) and This Is Real Art (Burrito Bros.). Double however, I find nothing can beat the turkey and cranberry sandwich at Verde in Spitalfields, which is nice and close to…Wieden and Kennedy London. Congrats to them. They also have a fridge with free Coke/Diet Coke/Coke Zero, saving me 65p a day which I could then donate to Amnesty International or blow on scratchcards, depending on my mood.

On that subject, 180 Amsterdam has two fridges full of Coke, Dr Pepper, Fanta and others along with limitless lollipops, snack biscuits and crisps, so that’s a big plus, along with the very good but expensive soup shop whose name escapes me.

If you need to go shopping at lunchtime, JWT gets another big tick because it’s two minutes from Harrods. It’s also above a five star restaurant that serves very good cocktails. Then again, it’s difficult to beat M&C Saatchi/DHM who have all the benefits of prime Soho on their doorstep.

Lowe has a fine lunchtime curry house literally across the road. The agency are such regular customers that the manager kindly gives a free Cobra at the end of your meal.

So that’s the important stuff. If you want to know what they’re like to work in, I would never be so indiscreet (rather boringly, I’ve enjoyed them all, including the ones I haven’t mentioned, such as RKCR/Y&R).

Does your place have an unsung loo that needs a song? Or a brilliant lunchery that we could all clog up?

Tell us of the bogs of BBH, the fajitas of Fallon, the water closets of WCRS, the onion bhajis of Ogilvy etc. etc.

Learn to anticipate
Courrier international

Advertising Agency: Saatchi & Saatchi, France
Creative Director: Cristophe Coffre
Art Director: Arnaud Van Den Abeele
Copywriter: Timothée Gaube
Published: September 2010

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